Brand
Purpose
Purpose
HUE is an eyewear brand for women of every hue that’s both health-focused: with it’s medical quality daily contact lenses, and beauty-focused: giving wearers subtle, yet elevated, colour choices that enhance their look and and makes them feel more confident from the inside.
Mission Statement
HUE is redefining the eyewear experience with daily disposable colored contact lenses, focusing on quality, comfort & style so women of every hue have access to lenses that make them look good, feel good and fuels their day with confidence.
Brand Vision
HUE aspires to become the foremost eyewear brand, renowned for offering the highest quality, most comfortable and stylish daily colored lenses.
In simplest terms, HUE means color. The beauty of HUE comes in the curated collection of natural hues and nuanced shades we offer in our top quality, medical standard lenses.
The word HUE can also mean “every kind of.” We’re an inclusive brand and we’re for women of every hue, ensuring our contact lens colors are elevated, medically sound and beautiful so it’s the wearer’s choice to decide what color looks & feels best for them.
“U” are at the center of our brand, HUE, and that’s on purpose. We’re committed to mastering your every need when it comes to the top quality lenses and colour options we produce. At HUE, we’re made for you.
The word HUE can also mean “every kind of.” We’re an inclusive brand and we’re for women of every hue, ensuring our contact lens colors are elevated, medically sound and beautiful so it’s the wearer’s choice to decide what color looks & feels best for them.
“U” are at the center of our brand, HUE, and that’s on purpose. We’re committed to mastering your every need when it comes to the top quality lenses and colour options we produce. At HUE, we’re made for you.
Behind The Name
Our Story
Finally, daily colored contact lenses in a choice of hues that suit your discerning palette for quality, comfort, and style.
Looking around in the marketplace, I had a hard time finding colored contact lenses that were accessible and up to par. I founded HUE because I couldn’t find the selection and quality I really wanted. Plus, I had a vision for a brand that could mean more for women of every hue.
Hi, I’m Maliekah Harjani — Founder of HUE:
Everyone has there vision journey that’s inspired their need for a particular kind of eyewear. For me, I found myself with huge dorky glasses that ate up my face and got me bullied as a teenager until I finally transitioned to daily contact lenses out of a need to not ruin a character in West Side Story.
At University, I began experimenting with colored lenses and loved the way they made me feel - a bit more stylish and…
Effortlessly Confident.
And that’s what I want for you.
Subtle, quiet, inner confidence...
Women of
Every HUE
Every HUE
FOR EVERY KIND OF WOMAN WHO ASPIRES FOR MORE...
It’s for every kind of woman who aspires for more and seeks beauty solutions that not only make her look good, but feel good; empowering her to conquer her day and achieve her dreams with subtle confidence, clear vision and sophisticated style.
INCLUSIVE TO WOMEN OF ALL BACKGROUNDS, COLORS & ETHNICITIES
Our colors look unique on every eye and whether you choose iced grey lenses, hazel latte lenses, espresso brown lenses or you use them all, you choose which look makes you feel the best. We designed these for all of you. At HUE, we see you.
Our Values
Exceptional Comfort
Quality Excellence
Daily Convenience
U are at the Center of HUE
Customer Services Mastery
Confidence starts with your eyes. Make it HUE.